Whether your August was a wash-out or a wonderful heat wave (really?), you can’t go wrong with an ice cream. Particularly a free one. Well, unless you’re lactose intolerant. But still.

Orange’s August feature for their ‘adventures on the internet’ site The Feed, ‘keep me cool‘, uses Smesh’s technology to take in real-time tweets and Facebook votes from punters fancying free ice cream, who can vote for their area to receive a visit from Orange’s special ice cream van.

This campaign combines cool and creamy pleasure with campaign exposure across both Twitter and Facebook.

Credits: Flash build work by lingoBee; creative direction, design and management by Poke.