BAFTA season is long over, but something exciting remains: our recently launched stand-alone version of the Orange Film Pulse tool.

Our system scans social networks and websites measuring the level of love for a film in real time. Our algorithms process reviews and Twitter sentiment, calculating a ‘pulse score’ on a scale of 1 to 100. The more online love there is for a film, the higher the score.

The Film Pulse opens up a world of honest user reviews in a single click, making your decision about what the see on the silver screen a lot easier. What’s more, you can get involved, cast your opinion and directly influence a film’s pulse score. All that’s left for you to do is choose your seat in the cinema. Don’t sit at the back, people will think less of you.

The Internet tends towards open standards where its infrastructure is concerned, not least because there are so many different interest groups operating on the net who stand to benefit (though of course there are massive tussles over lower-level technology that place restrictions on usage, such as DRM on video, music and games). There follows some musing on what is happening in this regard in the space of social media and where such activities are leading.

Read the rest of this entry »