[This is a extended write up of a Guardian press release on Smesh's work with them for their 'Enjoy England' campaign work for VisitEngland]

Smesh have been using their in-house monitoring and analysis tools plus their human expertise and experience to help The Guardian (GNM) run the social media aspects of their ‘Enjoy England’ campaign for VisitEngland.

At Smesh, we believe that it’s really important to deliver a blend of focused consultancy and tool-based analytics. Just providing raw access to tools can leave clients swamped in data; relating this data back to campaign goals and quickly feeding back into campaign activity is essential for making the most of the interactive and real-time nature of social media. Read the rest of this entry »