BAFTA season is long over, but something exciting remains: our recently launched stand-alone version of the Orange Film Pulse tool.

Our system scans social networks and websites measuring the level of love for a film in real time. Our algorithms process reviews and Twitter sentiment, calculating a ‘pulse score’ on a scale of 1 to 100. The more online love there is for a film, the higher the score.

The Film Pulse opens up a world of honest user reviews in a single click, making your decision about what the see on the silver screen a lot easier. What’s more, you can get involved, cast your opinion and directly influence a film’s pulse score. All that’s left for you to do is choose your seat in the cinema. Don’t sit at the back, people will think less of you.

[This is a extended write up of a Guardian press release on Smesh's work with them for their 'Enjoy England' campaign work for VisitEngland]

Smesh have been using their in-house monitoring and analysis tools plus their human expertise and experience to help The Guardian (GNM) run the social media aspects of their ‘Enjoy England’ campaign for VisitEngland.

At Smesh, we believe that it’s really important to deliver a blend of focused consultancy and tool-based analytics. Just providing raw access to tools can leave clients swamped in data; relating this data back to campaign goals and quickly feeding back into campaign activity is essential for making the most of the interactive and real-time nature of social media. Read the rest of this entry »